Did you see the WhatsApp advert in the U.S during the Superbowl and the Oscars? It was kind of a big deal for them! It’s also growing fast in the U.S, with 75 million (and counting) using it today. It's number two in many other countries too! This map shows the countries where WhatsApp is the number one messaging app. WhatsApp is huge in Latin America, India, much of Europe and Africa, and some countries in Asia. So if you’re a global business looking to reach customers, it’s a no-brainer. Seriously, that’s a massive worldwide audience – no one can argue that. Let’s look at the top 5 reasons these companies use WhatsApp business messaging. Together with the IDC, we surveyed over 355 businesses worldwide, and 61% said that WhatsApp was a key channel for conversational customer engagement. Not surprisingly, many businesses have jumped at the chance to open such intimate conversations with their customers. From a business point of view, this offers an exciting new channel to drive revenue and build closer relationships with customers. Their goal? Making it just as easy to reach a business as friends and family. WhatsApp has opened its doors to businesses. And users love it – more than 100 billion messages are sent every day! If you didn’t already know, WhatsApp is the biggest messaging app in the world, with a staggering 2 billion users! WhatsApp prides itself on simplicity, security, and reliability – it’s an app where people create ‘digital living rooms’ and catch up with friends and family. Reason 5 – WhatsApp for customer support improves customer satisfaction Reason 4 – WhatsApp business messaging helps speed up the sales cycle.Reason 3 – WhatsApp for marketing helps cut through the noise.Reason 2 – Customer engagement over WhatsApp is what people want.

What is the point of whatsapp